9 September 2009 – With the introduction of the IAAF Diamond League in 2010, its predecessor the IAAF Golden League which has been title sponsored in the last few years by ÅF, the Swedish technical consulting group, but has also had TDK and Ericsson in that title role too during in its history, has seen its last race run, its last jump executed, its last hurdle cleared, and its last throw released.