Athletics is the world’s sport – nothing is more simple or universal
This means accepting a global responsibility to use the power and reach of athletics to make a positive difference
We are delighted to introduce a landmark new social responsibility programme called Athletics for a Better World (ABW) that harnesses the commitment and energy of the worldwide athletics family to inspire lasting change.
ABW will provide a common brand and platform to promote all projects that seek to use athletics as a tool for social good.
Social responsibility is a key element of the IAAF’s new Strategic Plan and we are ready to activate a worldwide network of Area Associations, Member Federations, volunteers, families, athletes, sponsors and other public institutions who believe in the values of our sport. Social Responsibility also allows Athletics to be seen as more than just ”another performance driven sport” but as something with much more to offer.
The IAAF will provide the leadership so that our stake holders can add value to their own work by concentrating the synergies of projects in the fields of Health, Environment, Social Inclusion and Peace.
For example, mass athletics participation activities which contribute to creating a healthier, fitter society, especially for young people;
Green Projects which are sustainable and use athletics to show respect for the world’s precious natural resources and advocate Eco Effective competition guidelines;
We can use athletics to bring people together and to help overcome the challenges caused by social inequality;
By working with external partners we can ensure there is awareness and advocacy for using sport to bring peace to areas of conflict.CONTACT - firstname.lastname@example.org