17 AUG 2011 Iaaf News Monte

Further broadcasting agreements concluded across Asia-Pacific and European regions

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CarloWith less than a fortnight to go to the start of the IAAF World Championships, Daegu, Korea (27 Aug to 4 Sep), the IAAF is pleased to announce the latest TV deals that have been concluded across the Asia-Pacific region, and in the Netherlands, Switzerland, Serbia and Albania.


Dentsu, the IAAF Commercial Partner for media rights outside Europe and Africa, has finalised a deal with the Asia-Pacific Broadcasting Union for extended highlights of the 2011 IAAF World Championships, Daegu, Korea covering 10 Asian territories and some Pacific Islands who will all be broadcasting ‘free to air’.


The territories covered are Cambodia, Indonesia, Laos, Macao, Mongolia, Myanmar, Philippines, Taiwan, Thailand and Timor, the Pacific territories of Fiji and Papua New Guinea, as well as an array of smaller islands.


In addition, IEC in Sports, the IAAF Media Agency for Europe and Africa, has concluded a number of further deals in Europe.


In the Netherlands, the public broadcaster NOS will televise the 2011 IAAF World Championships, continuing a tradition of covering major IAAF competitions that goes back several decades.


While in Switzerland a deal has been finalised with Swiss public broadcaster SRG, that will see it provide coverage of the next two IAAF World Championships, Daegu 2011, and Moscow 2013.


SRG has a strong tradition of supporting athletics at a local and international level and as well as the IAAF World Championships, is already the host broadcaster and rights holder of the two Swiss based meetings (Zürich and Lausanne) of the Samsung Diamond League, and is the rights holder of the EA European Athletics Championships.


Broadcasting agreements have also been finalised in Serbia and Albania, respectively with the public broadcastersRTS and RTHS. In the case of Serbia the deal is for the IAAF World Championships, Daegu 2011 and Moscow 2013, while in Albania the agreement covers not only those two championships but all other remaining events of the IAAF World Athletics Series, 2011/2013.


“The Asia-Pacific Broadcasting Union agreement is especially welcome news as it closes TV sales for Daegu 2011 for territories outside Africa and Europe,” commented IAAF President Lamine Diack. “I’m also delighted that of the deals concluded in Europe and Africa, which offer extensive coverage of the 2011 World Championships in more than 100 territories, that all but a small few are with ‘free to air’ terrestrial broadcasters.”


IAAF