News27 Nov 2005


IAAF Ambassador Carolina Klüft donates unique Helsinki 2005 Campaign poster to the IAAF

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Carolina Klüft's donated campaign poster (© Reebok)

Sweden’s Carolina Klüft, who won her second IAAF World outdoor title at this summer’s Helsinki World Championships, donated a unique campaign poster which advertised Klüft’s quest for gold leading up to the 2005 summer.

The donated giant poster is the biggest of a series of seven advertisement images which illustrated each of the Heptathlon’s disciplines. The photographs were taken in the forest near Klüft’s hometown in Vaxjö by photographer Jason Bell who has shot some of the biggest stars in the world from David Beckham to Kate Winslet. 

The donated poster commissioned by Reebok represents the Shot Put and was used in Klüft’s pre-event press conferences in Helsinki as well as several Reebok promotional campaigns.

World Ranked number 1 at the Heptathlon and number 3 in the overall IAAF World Rankings Klüft is the European Ambassador of the IAAF Athletics for a Better World project.

Klüft's autographed donation will be auctioned at the end of the year and all profits donated to the United Nations Associations: FAO, UNICEF and WFP.

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