IAAF World Television Seminar Athens, Greece 29-30 March 2004
Day 1 29th March
Introduction of IAAF President Lamine Diack by Alex Gilady, Chairman of the IAAF Television Commission and Chairman of the IAAF TV Seminar.
09.00 – 10.30 Session 1: IAAF Today and Tomorrow
• Philosophy and Organisation
Lamine Diack, President, IAAF
• Status of the Sport in Today’s Modern Society
Helmut Digel, Vice President, IAAF
• IAAF Marketing Challenges
Kiyoshi Nakamura, General Manager, DENTSU
• Question & Answer Session
10.30 – 10.45 Break
10.45 – 12.45
Session 2: Competition Schedule and Broadcast - A World View
Marc Jörg, Head of Sports Rights, EBU & Markku Vainikka, Consultant, EBU.
Peter Diamond, Senior Vice President Olympic Programming, NBC
Zhang Wei, Director, CCTV
Lawrence Atiase, Sports Coordinator, URTNA
Luiz Fernando Lima, Head of Sport, TV Globo
• Summary
Peter Diamond, Senior Vice President Olympic Programming, NBC
• Question & Answer Session
• Response of the IAAF - Technical
Cesar Moreno Bravo, Council Member, IAAF
• Response of the IAAF - Track and Field Competitions
Dapeng Lou, Vice President, IAAF
12.45 – 14.30
Seminar Lunch hosted by Lamine Diack, President, IAAF
14.30 – 18.00
Session 3: TV Signal
• Day by Day/Event by Event coverage of the sport
Kalevi Uusivuori, Producer - Director, YLE
Tapani Parm, Producer - Director, YLE
• Question & Answer Session
18.00
End of Session
20:00
Seminar Dinner
Day 2 30th March
09.00 – 11.00
Session 4: Graphics for Athletics Broadcast
• Philosophy & Context
Kalevi Uusivuori, Producer-Director, YLE
• Content, Artistic Look and Instant Results
Antonio Verga, European Operation Manager Global Sport Events, Epson
Rob Wilson, Marketing Director, Seiko
Livio Babando, Director, Delta Tre Informatica
Uwe Greif, Director Marketing and Sales, Wige Data
• TV Commentators Point of View
Stuart Storey, Commentator, BBC
• Virtual Reality
Prepared by Bucky Gunts, Coordination Director, NBC Olympics and presented by David Neal, Executive Vice President, NBC Olympics.
• Production & Summary
Tapani Parm, Producer - Director YLE
• Question & Answer Session
11.00 – 11.15 Break
11.15 – 12.30
Session 5: One Day Athletics Competitions
Ernest Obeng, Director of Broadcasting, IAAF
Peter Minder, Head of Sports Production, SF DRS
Hansjorg Wirz, Meeting Director, Weltklasse Zurich
Wilfried Meert, Meeting Director, Memorial Van Damme Brussels
• Production & Summary
Kalevi Uusivuouri, Producer - Director YLE
• Question & Answer Session
12.45 - 13.30
Lunch
13.30 - 14.30
Session 6
• Host Broadcast Operations/The Mixed Zone
Manolo Romero, President Managing Director, AOB
• Stadium Presentation
Jon Ridgeon, Managing Partner, Fast Track
Antonis Zaglakoutis, ATHOC Stadium Presentation
• Response from Competition Schedule, TV Signal Day 1 Speakers Session 2 & 3
• Question & Answer Session
14.30 - 15.30
Session 7: Marketing and Advertising - Point of View
• Panel and Open discussion
Marc Jörg, Head of Sports Rights, EBU
Helmut Digel, Vice President, IAAF
Alex Gilady, Chairman, IAAF Television Commission
Kiyoshi Nakamura, General Manager, DENTSU
• Question & Answer Session
15.30 - 16.00
Session 8: Conclusions
Alex Gilady, Chairman, IAAF TV Commission
Lamine Diack, President, IAAF
17.00
End of Seminar