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Monte CarloThe IAAF is pleased to announce the conclusion of a broadcasting deal in Germany for the 2011 IAAF World Championships in Daegu, Korea.
The agreement was concluded between Sport A, the sports buying rights agency of German public service broadcasters ARD/ZDF, and IEC in Sports, the IAAF’s exclusive media agency for European and African rights for the IAAF World Athletic Series of which the World Championships are its jewel.
Under the terms ARD/ZDF, who had been the IAAF partner in this territory through the previous EBU broadcasting deal, will televise the IAAF World Championships in Daegu.
The conclusion of this agreement is excellent news for the sport of Athletics and guarantees that the performances of German athletes in Daegu will be seen widely at home.
Germany, whose athletes have taken a staggering haul of 69 Olympic track and field titles and 50 gold medals in the IAAF World Championships, loves athletics.
Two years ago, at the last edition of the World Championships Steffi Nerius and Robert Harting led a haul of two gold, three silver and four bronze for the host country in Berlin’s Olympic stadium.
This strength was further reflected last season when Germany’s 16 podium places including four golds, secured overall fourth place in the medal table at the European Championships in Barcelona. Then most recently an equally talented German squad took third place in the final medal count at the European Indoor Championships in Paris with 10 medals including three titles, again proving the current vibrancy of the sport nationally.
“This is excellent news that now four out of the top five European broadcasting markets have been finalised for Daegu,” commented President Lamine Diack. “Germany is one of the heartlands of our sport. The knowledgeable and passionate German spectators who understand and appreciate every nuance of our sport, made Berlin 2009 perhaps the most memorable IAAF World Championships of all previous editions.”
“Therefore I am especially delighted that the population of Germany, a country which is the second most successful nation all-time at the IAAF World Championships, and a major contributor to the history of the Olympics’ number one sport, will be able to view their team’s performances this summer on a national public service broadcaster.”
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