Haile Gebrselassie signing a photograph of himself on the adidas stand at the Flora London Marathon exhibition (© Getty Images)
The organisers of the Flora Marathon this week announced a new running initiative for next year, the inaugural adidas Flora London Half Marathon, which will take place on Sunday 2 March, 2003.
The race will take place at Silverstone, one of the world’s premier Grand Prix motor racing circuits.
“This is another exciting venture for us” commented Race Director David Bedford. “This race will provide the perfect warm-up both for those embarking on the full distance six weeks later in London and give those unlucky enough not to get into the Marathon a feel for the Flora London Marathon experience.”
For the first year a limit of 10,000 runners has been set. The course will start and finish with a complete lap of Silverstone’s famous circuit.
“We are delighted that adidas are title sponsor for this new event,” said Bedford. “Their commitment to athletics is renowned and we look forward to a mutually fruitful relationship.”
