Bringing you athletics action (© Getty Images)
MonteCarloThe most important competition on the IAAF Calendar – the World Championships in Athletics – starts in a month’s time, but one record has already been broken.
With the support of the IAAF's Marketing and Broadcasting Sales' partner Dentsu, broadcasting rights agreements for the 10th edition of the IAAF World Championships in Helsinki have been signed covering no fewer than 192 territories worldwide – compared to 182 for the last edition in Paris two years ago, which was the previous record.
But as well as these rights’ holder agreements, multi territory news access deals have also been signed with SNTV, Reuters, Deutsche Welle and ESPN Star and agreements are also in place for clips to be included in TV sports magazines on Gillette World Sport, Trans World Sport and TV5.
In addition to this extensive broadcasting coverage, for the first time ever, three minute video clips of the best action from each session will be available on the IAAF web site shortly after the close of competition. And in another breakthrough, the IAAF will produce 6 hours of live radio daily on FM networks and streamed on www.iaaf.org, working in collaboration with the Local Organising Committee and the Host Broadcaster YLE.
IAAF President Lamine Diack said: “I am very pleased to note that the broadcasting rights sales for our biggest event demonstrates that our sport continues to gain in worldwide appeal, since this is a fundamental pillar of the IAAF’s long term strategy.”
IAAF
